Market Research
Data-Driven Decisions for the Win-Win
Your customers are eager to tell you what they want. Your understanding of their wants and needs enables you to make the best product or service available to them at the right price—it’s a win-win.
Science-Based Processes
One of the greatest challenges in conducting market research is listening to stakeholders without hearing what you want to hear. Subjective guessing and making decisions in a bubble can be significant threats to growing businesses. Our research uses science-based processes designed to eliminate bias and capture the authentic voice of your customers, clients or community.
1. Discovery and goal setting
2. Develop research questions
3. Select proven methodology
4. Find a representative sample of respondents
5. Collect data
6. Report descriptive and statistical findings
7. Analyze findings for implications
8. Provide recommendations for next steps
Market Research Capabilities
Our team has experience in numerous research techniques, including:
Survey research
Focus groups
In-depth interviews
Competitive analysis & benchmarking
A/B testing for messaging, ads, or creative
UX & Usability Testing
Understanding is Power
In the 1980s, Coca-Cola introduced what is now considered to be one of the greatest marketing blunders of all time: New Coke. You may be surprised to learn that in their market research, blind taste-tests showed their new formula outperformed their original formula and their top competitor’s, Pepsi, by several percentage points
Based on the knowledge they gained through market research, the new product launch should have been a slam dunk. However, the move resulted in devastating losses instead. What Coke didn’t understand in this venture was how buying decisions were based on more than taste.
Effective market research doesn’t just yield knowledge—it creates understanding that will yield the best outcomes for your company and stakeholders.
Intuition can only take you so far.
When faced with dozens of high-stakes challenges daily, good leaders and entrepreneurs learn to trust their intuition. But great leaders understand the limits of gut instinct. When it comes to the big questions, gathering evidence is key to making informed decisions:
- What do my customers actually want?
- How much would they be willing to pay for it?
- Will we be able to recover our investment on this product or service?
- Are they using what we gave them the way it was intended to be used?
- How might they respond to a new feature or price change?
How do we use market research at your company?
Our researchers are experts at creating understanding from market research data and positioning your company to make informed decisions about how to best serve your stakeholders.
Example Applications
Our experts have used market research data to help clients:
- Name products or a company
- Conduct a marketing feasibility study
- Set pricing for new products
- Understand brand perception with customers or community
- Craft messages that most connect and inspire stakeholders.
- Understand customer satisfaction with specific products and services
- Develop customer service or onboarding training materials
- Segment audiences and develop customer personas
- Optimize website or app user experience (UX)
- Develop reporting analytics/insights dashboards
Industry-Leading Platforms
Boileau & Co. partners with the top data-collection platforms to implement effective research that conforms to industry best practices.
Featured Case Study
New Product Pricing & Market Feasibility Study
Before you reconfigure your factory, invest in new equipment or change work processes, it can be beneficial to conduct qualitative and quantitative market research to understand if your new product idea is feasible. This was the case for an automotive supplier that approached us late last year with a great idea for a new product. Our client was able to successfully bring their product to market at the right price points for their audience segments based on a two-part pricing study and competitive analysis.
Research Insights
Holland Aquatic Center Millage Campaign Research
The Challenge After years of growth at Holland Community Aquatic Center (HCAC), simultaneous use by competitive programming and public access to their pools was becoming a capacity problem. They determined that a renovation of the existing facility and an expansion...
New Product Pricing & Market Feasibility Study
New Product Pricing & Market Feasibility Study Before you reconfigure your factory, invest in new equipment or change work processes, it can be beneficial to conduct qualitative and quantitative market research to understand if your new product idea is feasible....
Employee Experience (EX) Solutions for an Automation Company
Background & SUMMARY An automation solutions provider approached our team with an employee experience challenge. Providing the advanced solutions you’ll find in the facilities of major national brands, our client’s employees work in high-stakes environments with...
Get the right messages to the right people.
At the end of the day, market research done correctly can help you craft a holistic understanding of your stakeholders so you can provide them with the most effective messages and best possible customer experience. Give us a call at (616) 786-4461. Or send us an email to get started. We’d love an opportunity to hear about your organization might benefit from market research.