For those of us in creative roles, it can be easy to think AI is going to replace us. But don’t give up hope just yet.

For those of us in creative roles, it can be easy to think AI is going to replace us. But don’t give up hope just yet.
As a small medical device start-up, the SpinTech MRI came to us with a name, a pitch deck, a basic website, and a revolutionary product they hoped would change the world of MRI. After working with them for a few years to craft their brand messaging from the ground up, they were about to step into the role of a full medical device research and development product support company. In the midst of this newfound complexity, their branding and messaging needed a refresh.
So much has changed in the business landscape in just a few short weeks. It’s likely that things won’t bounce back for quite some time from Covid 19. And even when they do, there will be many long term changes in the way we do business.
As we enter the first workday under Michigan’s shelter-in-place order today, many of us will be forced to learn how to effectively work from home. I’ve spent the majority of my adult life as a remote worker living overseas, and as a result, I’ve had to learn a thing...